![England kit: Nike set for new £400million deal until 2030 but Three Lions will pay price for poor performances in tournaments England kit: Nike set for new £400million deal until 2030 but Three Lions will pay price for poor performances in tournaments](https://www.thesun.co.uk/wp-content/uploads/2016/12/nintchdbpict0002860272991.jpg)
England kit: Nike set for new £400million deal until 2030 but Three Lions will pay price for poor performances in tournaments
![England kit: Nike set for new £400million deal until 2030 but Three Lions will pay price for poor performances in tournaments England kit: Nike set for new £400million deal until 2030 but Three Lions will pay price for poor performances in tournaments](https://www.thesun.co.uk/wp-content/uploads/2016/12/nintchdbpict000286018188-e1481100574379.jpg)
England kit: Nike set for new £400million deal until 2030 but Three Lions will pay price for poor performances in tournaments
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Sports Sponsorship Market 2019-2023| Evolving Opportunities with adidas and Nike, Inc | Technavio | Business Wire
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Nike's Pyramid Of Football Kit Sponsorship - Elite, Premium, Standard, Third Party & Not Affiliated - Footy Headlines
![England kit: Nike set for new £400million deal until 2030 but Three Lions will pay price for poor performances in tournaments England kit: Nike set for new £400million deal until 2030 but Three Lions will pay price for poor performances in tournaments](https://www.thesun.co.uk/wp-content/uploads/2016/12/sport-preview-england-nike-deal.jpg?strip=all&w=620&h=413&crop=1)