Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed](https://www.businessinsider.nl/wp-content/uploads/2019/08/30ec5607fa84a3c7d0c4c72043d2d5eb4844e88b-800x400.jpg)
The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed
![ike's 'just do it' slogan was born from a 1977 execution - escudo de nike para dream league soccer PNG image with transparent background | TOPpng ike's 'just do it' slogan was born from a 1977 execution - escudo de nike para dream league soccer PNG image with transparent background | TOPpng](https://toppng.com/uploads/preview/ikes-just-do-it-slogan-was-born-from-a-1977-execution-escudo-de-nike-para-dream-league-soccer-11563486934i8uzlzowl5.png)
ike's 'just do it' slogan was born from a 1977 execution - escudo de nike para dream league soccer PNG image with transparent background | TOPpng
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/nike.jpg?quality=75&width=982&height=726&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![The Origins of "Just Do It"—The Shockingly Grim Story Behind Nike's Famous Slogan | Better Marketing The Origins of "Just Do It"—The Shockingly Grim Story Behind Nike's Famous Slogan | Better Marketing](https://miro.medium.com/max/1244/0*yKzWhsN31ExqeXzE.jpg)