![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_exact.jpg?w=1200&h=1200&q=75)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
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LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports
![Nike persuades LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal - New York Daily Paper Nike persuades LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal - New York Daily Paper](https://nydailypaper.com/wp-content/uploads/2022/10/Nike-persuades-LeBron-James-son-Bronny-18-to-a-lucrative.jpg)
Nike persuades LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal - New York Daily Paper
![LeBron James - Moneyball: Most enduring and controversial endorsement deals in sporting history | The Economic Times LeBron James - Moneyball: Most enduring and controversial endorsement deals in sporting history | The Economic Times](https://img.etimg.com/thumb/msid-77701919,width-640,resizemode-4,imgsize-100974/lebron-james.jpg)
LeBron James - Moneyball: Most enduring and controversial endorsement deals in sporting history | The Economic Times
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Cleveland Cavaliers' LeBron James (23) chases down a lose ball against Doug Christie during his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first Cleveland Cavaliers' LeBron James (23) chases down a lose ball against Doug Christie during his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first](https://c8.alamy.com/comp/2D3JPWX/cleveland-cavaliers-lebron-james-23-chases-down-a-lose-ball-against-doug-christie-during-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-mb-2D3JPWX.jpg)