Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Hugo Boss responds to Joe Lycett after he changed his name to Hugo Boss - Radio X
Comedian 'legally changes name to Hugo Boss' in trademark taunt - The Irish News
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
BBC DJ changes name to Joe Lycett amid comedian's Hugo Boss stunt
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Comedian Joe Lycett Has Officially Changed His Name To Hugo Boss - LADbible
Why has comedian Joe Lycett changed his name to Hugo Boss? | The Week UK
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
Why Did Joe Lycett Just Change His Name To Hugo Boss?
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Top 10 Times Joe Lycett Trolled Companies - YouTube
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard
Pansexual comedian legally changed name to Hugo Boss to piss off company - Queerty
Hugo Boss responds to comedian Joe Lycett's name change - TheIndustry.fashion
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett changes name to Hugo Boss
Hugo Boss, comedian? Fashion defends its brand till the struck of the gavel | MDS
