Case study: Branding strategies at London Olympics - BusinessToday
What Shoes Are Athletes Wearing at the Tokyo Olympics? - InsideHook
Nike SB Federation Kits Official Look: Honoring Skateboarding's Past And Future At Tokyo Olympics
Allyson Felix: Olympic athlete says Nike wanted to pay her 70% less after giving birth | The Independent
Nike avoids Olympic sponsorship restrictions – Marketing Week
How Nike broke running | WIRED UK
Nike takes marketing gold with neon-yellow shoes
Nike Wants You to Know That It Totally Won the Olympics, OK?
Olympian hits out at Nike for using her in female empowerment campaign | The Independent
UK Athletics dumps Adidas for Nike
British Olympic hopefuls hit by Nike sponsorship cuts | Sport | The Times
Estonian NOC signs €2.7 million sponsorship deals for new Olympic cycle
Allyson Felix signs Athleta sponsorship after Nike maternity policy talks - Sports Illustrated
Olympic controversy over 'super shoe' which acts like 'trampoline' leading to athletes smashing world record on track
London 2012 Olympics uniforms to be made from recycled materials | Metro News
Tokyo Olympics: Alex Bell goes from selling Nikes to wearing them in a final | Sport | The Times
Nike's Tokyo 2020 Olympic Games collection is super sustainable | British GQ
/cloudfront-us-east-2.images.arcpublishing.com/reuters/QK2UG56TTBIM5HQM7MUJVEH6TI.jpg "It's no go Mo as Farah misses Olympic qualifying target | Reuters")
It's no go Mo as Farah misses Olympic qualifying target | Reuters
UK Athletics drop Adidas for Nike | Athletics News | ESPN.co.uk
Was Olympic Sponsorship worthwhile? | The Brandit
Nike may drop 36 British athletes | Sport | The Times
Nike avoids Olympic sponsorship restrictions – Marketing Week
Nike and Brooks Dominate the 2020 Olympic Marathon Trials
